2020 Exhibits is pleased and honored to win its first ever gia Booth Design Award for its works with Jars USA. The Excellence in Booth Design Award is recognized as part of the IHA Global Innovation Awards (gia). The awards honor exhibitors that have shown creativity in design, merchandising and messaging. A distinguished panel of visual merchandising experts walked the aisles and reviewed exhibit booths to select the winners. The organizers and global sponsors of the gia award programs are the International Housewares Association and the International Home + Housewares Show.
The overall objective was to deliver an organic yet polished experience, much like the JARS product line. Branding would be minimal at best, unlike the more typical trade show experience. Introductions would be made, with the business of business happening outside of the exhibit hall at a more informal gathering or meal. The space would be curved and arched, with a retail look and feel. Materials were on brand, with the use of natural, light woods and simple press board. Products were displayed against an organic material, also known as hay. There would be no technology (too impersonal), limited seating (all of two comfortable chairs, tableside, should a buyer chose to sit and chat awhile. Branded was decidedly and strategically minimal, to catch the eye but invite closer view an inspection. The bright, light material set the stage as a backdrop for the Jars hand crafted logo. Pops of color are see in the artful pottery, catching the eye and opening the door for conversation. In a word, lovely.
About 2020 Exhibits
Headquartered in Houston, TX, with offices in Las Vegas and St. Louis, 2020 Exhibits provides total tradeshow and event management, including the design, fabrication and installation of tradeshow exhibits for clients locally, nationally and internationally. With a laser-sharp focus on the delivery of dynamic interactive experiences to build brand engagement, 2020 Exhibits proven expertise in the integration of custom rental exhibits and multi-screen, A/V rich environments helps global brands drive results. The Environments Division's Corporate Interiors and Signage Group delivers crisp and compelling ADA-Compliant and Architectural Signage; Multifamily Creative Sign and Environmental Sign Design; Sign Package Design, Fabrication and Installation Nationwide; Environmental & Wayfinding Signage along with robust Naming & Identity programs.
Since 1987, the company's award-winning team has worked collaboratively with clients to provide optimum exposure and offers the total event package of services and support including interactive technologies; lead capture; corporate events; conference exhibits; event management; audio visual and digital multimedia; in-house production and printing; experiential marketing; event furnishings; graphic and creative design; brand marketing communications; turnkey show logistics; turnkey show management along with warehousing and storage.