INDUSTRY: Oil & GasDownload PDF
With building construction already under way, 2020 Exhibits moved fast to complete a critical analysis of the space, first determining where there was flexibility versus more solid, unyielding elements. Doing so allowed for the design team to manage the flow within the space and address challenges such as permanent walls and columns in the middle of the space. Driven by a central focus and mission, the design showcases WEIR’s award-winning, forward-thinking innovation while honoring and respecting its past, with a clear eye to the future. In addition to reflecting WEIR commitment to innovation and operational excellence, the new environment needed to speak to three key audiences: corporate guests, employees and potential recruits.
As a cornerstone for the facility, this new corporate entrance has no obstructions and is visible from all sides, including the atrium above. When you first enter, the environment serves as an impactful moment of introduction, engaging the senses as visitors are immersed in the brand culture and story. Capitalizing upon the building’s dynamic structure, 2020 Exhibits framed the environment, leading visitors with a curved stairway and custom, patterned flooring.
Sophisticated enough to reflect WEIR’s advanced technologies, individual product kiosks are user-friendly, featuring dynamic, integrated product information which can be updated at a moment’s notice. Neutral wood-grain finishes lightened the space and balanced the high-tech feel of the individual kiosks. Serving as an anchor and the perfect conversation starter, the history wall walks visitors through the environment and the WEIR story.
WEIR Oil & Gas Headquarters and New Product Show Room is instrumental in reinforcing the strength of the WEIR brand – past, present and future. With hundreds of visitors since the ribbon cutting, the reaction has been overwhelmingly positive from employees, corporate guests, recruits and senior level executives.