With the Super Bowl right around the corner it seems especially fitting for 2020 Exhibits to have their award-winning Crown Royal Saloon reach the finals for the 51st Annual AAF-Houston ADDY® Awards. Celebrating the creative spirit of advertising, the ADDY Awards recognize the best of the best in top-notch creative and design.
With a pre-existing venue located on the south concourse of Reliant Stadium, Crown Royal turned to 2020 Exhibits to help refresh this space and create an environment that would enhance the game-day experience, capturing the feel and flavor of this iconic brand, and offer passionate fans a place to kick back, have a sip of their favorite beverage and enjoy the game.
Drawing on inspiration from the rich Crown Royal imagery, the 2020 Exhibits Team huddled to draft the perfect game plan for a semi-permanent installation. Focusing on a crisp, clean and vibrant design that would artfully include the iconic and elegantly scripted Crown Royal word mark and the Crown & Pillow, across a variety of mediums, 2020 Exhibits scored big delivering a fully rebranded, refreshed and totally new Crown Royal Saloon.
About 2020 Exhibits
Headquartered in Houston, TX, with offices in Las Vegas and St. Louis, 2020 Exhibits provides total tradeshow and event management, including the design, fabrication and installation of tradeshow exhibits for clients locally, nationally and internationally. With a laser-sharp focus on the delivery of dynamic interactive experiences to build brand engagement, 2020 Exhibits proven expertise in the integration of custom rental exhibits and multi-screen, A/V rich environments helps global brands drive results. The Environments Division's Corporate Interiors and Signage Group delivers crisp and compelling ADA-Compliant and Architectural Signage; Multifamily Creative Sign and Environmental Sign Design; Sign Package Design, Fabrication and Installation Nationwide; Environmental & Wayfinding Signage along with robust Naming & Identity programs.
Since 1987, the company's award-winning team has worked collaboratively with clients to provide optimum exposure and offers the total event package of services and support including interactive technologies; lead capture; corporate events; conference exhibits; event management; audio visual and digital multimedia; in-house production and printing; experiential marketing; event furnishings; graphic and creative design; brand marketing communications; turnkey show logistics; turnkey show management along with warehousing and storage.