INDUSTRY: Oil & Gas
Exhibitors typically have multiple objectives at any given show, ranging from lead generation to increased engagement and increased brand awareness. Such was the case with EXPRO, at the 2018 Offshore Technology Conference, and then some. EXPRO wanted to make a splash, maximizing its brand visibility, technological expertise at this all-important show.
The overall objective was to deliver a unified look and feel, across nine very distinct and different business units. Above all, bar none, the most important mission for EXPRO’s 2018 OTC experience was to have an engaging, innovative, and inviting environment that fostered interaction with their clients and customers, while celebrating the EXPRO brand.
2020 Exhibits delivered in spades with an experience that subtly yet effectively showcases the key business units, in a way that feels private and distinct, yet with cohesive flow. Clear, compelling messaging informed and guided the booth design. Through the creative use of materials – the feel is polished yet industrial, with wood grain, metal, frosted plexi and more. The bold EXPRO brand’s iconic circle is used to create private yet open lines of demarcation in an almost layered effect. To meet the needs of a changing industry, EXPRO launched a new technology zone, which showcased their capabilities across several new and emerging technologies, including partnerships we’ve forged with other leading technology players. The open, expansive concept design features engaging touchscreens strategically placed throughout the space which made for an engaging experience. A comfortable theater area incorporated thoughtful touches, including charging stations and a sharp sound systems, to put guests and visitors at ease, flawlessly.