INDUSTRY: Software

Challenge

Going into the International Manufacturing Technology Show, Autodesk Inc. wanted to approach its new exhibit design from a whole new angle — literally. The provider of 3-D design, engineering, and entertainment software hoped to devise an eye-catching and impressive presence that would speak to the angular elements in its logo while also maintaining a light, bright, and open architecture to draw visitors into the 40-by-50-foot space.

Solution

Employing fabric silicone-edge graphics 2020 Exhibits Design Team devised a space that is an impactful marriage of strong diagonals, lightweight materials, and an inviting floorplan.

Throughout the environment, Autodesk’s rich blue, green, and gray hues branded the space and drew the eye. At its core, the design featured a central 20-foot tower that not only anchored the footprint but also served as an identifying beacon that was visible from aisles away. Three angular arches, which offered graphic imagery, messaging, and attached monitors, protruded from the central tower and slanted downward to contact the floor near three different aisles.

To accommodate an in-booth presentation theater, designers positioned a 16-foot-tall freestanding wall on one corner of the space. Featuring the Autodesk logo and an attached 50-inch monitor, the structure formed the theater’s backdrop while 10 chairs and a smattering of bistro-height tables and chairs offered ample seating. Aside from a reception desk and freestanding kiosk providing product demos, designers positioned all floor-based exhibitry adjacent to the arches — a tactic that ensured the interior space remained open and supported an effortless flow of traffic into and throughout the space.