Autodesk
  • Autodesk
  • Autodesk
  • Autodesk
  • Autodesk
  • Autodesk

INDUSTRY: Software

Challenge

With over 2,500 exhibiting companies, covering the most exhibit space ever reported in the show’s 91-year history, all vying for the time, energy and attention of 113,000+ attendees and decision makers at this biennial show, IMTS delivers the best and brightest in digital technology, automation, and additive manufacturing. In a nutshell? It’s a marketplace that is big, bold, and as competitive as ever.

Autodesk makes software for people who make things. From the sleek design seen in high-performance cars to towering skyscrapers, stylish and cool smartphones, or eye-catching films and movies, Autodesk gives designers, makers, and more the power to make anything.

For Autodesk, creativity reigns supreme. It is in this spirit of creativity and innovative design for the International Manufacturing Technology Show (IMTS2018) that Autodesk challenged 2020 Exhibits to create an eye-catching, impressive brand presence with an open, inviting, and engaging experience that would be light, bright, and bold all throughout the 40’ x 50’ exhibit experience.

Solution

With rich, bold Autodesk brand colors, elements and design, 2020 Exhibits created an impactful, fluid exhibit experience that oozed the relaxed vibe of this tech- and designer-savvy brand, in a way that was eye-catching and attention-grabbing. To create a substantial presence and space with a smooth, natural flow the design team considered all the angles, in a way that appears at first focused on the structural elements, orienting the brand’s iconic and distinctive edges towards the aisle to anchor the space and create a strong entry point to the booth. Anchoring the space, the main structure laid the foundation for the experience, with SEG fabric graphics enveloping the space. Stretching far and wide, the arc and angle fabric mirrors the brand, delivering an environment that is a bold, ambitious statement, distinguishing Autodesk from a sea of 2,500+ competitors. As a robust visual marker, bright pops of white anchor the space meeting a cool white carpet, with the soothing grays, blues, and greens that are undeniably Autodesk, leading the eye and attention to key messaging and branding elements. With distinctive product-demo groupings, the angles and shapes on the fabric graphics are a soothing invitation, to step in side, experience the brand and learn more.