The Golden Ticket – 2020 Exhibits Superbowl Celebration
INDUSTRY: Trade Show
Each year, 2020 Exhibits throws an elaborate Superbowl party for its clients, vendors, and friends. The party is far more than a traditional game watching get-together. It is a full blown campaign designed to both entertain and “wow” their clientele with all of their capabilities.
Since the Superbowl was played in San Francisco, the City by the Bay became the central theme and all the campaign events centered around San Francisco (and of course the game itself). The showroom at 2020 Exhibits headquarters was transformed into an event space that was a healthy mix of Bay area attractions and Superbowl memories. Planned months in advance, no detail was overlooked as the event campaign had several elements including pre-event, in-event, and post-event deliverables.
Prior to the event, attendees were treated to an opulent golden ticket routed of aluminum and hand delivered in a black and gold envelope. This personal touch was followed by an e-mail campaign complimented by an event landing page reminding party-goers of the event and updating the attractions.
The event space itself was the hallmark of the party. Designed and constructed in-house by 2020 Exhibits, the signature piece of the environment was a replica of the Golden Gate Bridge soaring high above the festivities. Iconic San Francisco features below included an Alcatraz bar, Fisherman’s Wharf, a Ghirardelli Chocolate stand, and Napa Valley winery. A kid’s zone with games and treats for children made it a family friendly event where parents were free to enjoy the game. Throughout the space, life sized pop-ups of NFL players past and present were mingling with other celebrities for guests to have their photo taken by a professional photographer.
Of course, the game itself took center stage at kickoff. 2020 Exhibits state-of-the art AV brought the game into the showroom larger than life. A huge array of 3 x 3 monitors and 90” high definition screens made the 2020 Exhibits the next best thing to being down on the field! A local sports radio personality kept the party moving and provided some expert commentary.