What a year! Your sales leaders just blew the doors off last year’s numbers. They’ve worked hard and now are ready to celebrate big at the firm’s annual recognition event. That’s right, it’s Show Time! Is your Internal Events team ready to pump up the volume with a jaw-dropping incentive and awards program? Opportunity knocks – it’s time to deliver a big event, where your sales leaders can bask in the glory of a job well done!

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In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

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Celebrating record attendance with 104,800 of attendees from around the world traveling to balmy Houston for the 2013 Offshore Technology Conference (OTC2013), this year’s event featured more panels, more technical coverage and more impressive tradeshow exhibits than ever before. In hard numbers, attendance reached a 30-year high of 104,800, the second highest in the show’s history and up 17% from OTC2012.

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You’ve made a big investment and now the corner office is looking for results. Great show, can you prove that it was worth your time, trouble and spend? Did you reach the right people? To say that a lot rests on the shoulders of exhibit and event marketers is an understatement. For most, the tradeshow and event strategy is built upon managing and reaching key objectives. That’s right, the road to success is most often paved with lead to conversion.

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