In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.
Celebrating record attendance with 104,800 of attendees from around the world traveling to balmy Houston for the 2013 Offshore Technology Conference (OTC2013), this year’s event featured more panels, more technical coverage and more impressive tradeshow exhibits than ever before. In hard numbers, attendance reached a 30-year high of 104,800, the second highest in the show’s history and up 17% from OTC2012.
You’ve made a big investment and now the corner office is looking for results. Great show, can you prove that it was worth your time, trouble and spend? Did you reach the right people? To say that a lot rests on the shoulders of exhibit and event marketers is an understatement. For most, the tradeshow and event strategy is built upon managing and reaching key objectives. That’s right, the road to success is most often paved with lead to conversion.
Recognized industry publication and standard bearer Event Marketer magazine decided it was high time to step back and take a hard look at the industry’s exhibit and design fabrication companies and name the best in the business. We are pleased to share that 2020 Exhibits is named among this leading group, called The FAB 50.