7 Important Points to Include When Drafting Your Tradeshow RFP

7 Important Points to Include When Drafting Your Tradeshow RFP

The time has come and you’re ready to make a change to your current tradeshow exhibit or, on an even larger scale, feel like it’s time to start fresh. Perhaps this is your first-ever tradeshow or maybe you’re a seasoned pro who is looking for an all-together new look and feel for your brand or, perhaps, even a new exhibit house relationship.

Continue reading  

Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Business today is conducted at the speed of light. People want what they want when they want it. Plain and simple: If you’re like 95% of companies that exhibit solely to get new leads and build awareness, now is the time to decide upon and implement a better way to go after those leads and leverage their full potential. Quality, qualified leads are the lifeblood of any successful exhibiting experience and program. And with Center of Exhibit Industry (CEIR) reports suggesting that more than 90% of brands measure tradeshow success by sales growth and, almost equally important, 81% of firms measure success by the number of qualified leads received, quality Lead Capture and Measurement should tops on your Trade Show strategy and game plan.

Continue reading  

Recognizing Excellence

Recognizing Excellence

Recognizing the best of the best in quality creative and strategic business-to-business communications, Houston’s Business Marketing Association (BMA) honored 2020 Exhibits for B2B marketing excellence at their 26th BMA Lantern Awards Ceremony.

Continue reading  

Are You Now An Event Team Of One? Let Us Help!

Are You Now An Event Team Of One? Let Us Help!

What a year! Your sales leaders just blew the doors off last year’s numbers. They’ve worked hard and now are ready to celebrate big at the firm’s annual recognition event. That’s right, it’s Show Time! Is your Internal Events team ready to pump up the volume with a jaw-dropping incentive and awards program? Opportunity knocks – it’s time to deliver a big event, where your sales leaders can bask in the glory of a job well done!

Continue reading