Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Business today is conducted at the speed of light. People want what they want when they want it. Plain and simple: If you’re like 95% of companies that exhibit solely to get new leads and build awareness, now is the time to decide upon and implement a better way to go after those leads and leverage their full potential. Quality, qualified leads are the lifeblood of any successful exhibiting experience and program. And with Center of Exhibit Industry (CEIR) reports suggesting that more than 90% of brands measure tradeshow success by sales growth and, almost equally important, 81% of firms measure success by the number of qualified leads received, quality Lead Capture and Measurement should tops on your Trade Show strategy and game plan.

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Recognizing Excellence

Recognizing Excellence

Recognizing the best of the best in quality creative and strategic business-to-business communications, Houston’s Business Marketing Association (BMA) honored 2020 Exhibits for B2B marketing excellence at their 26th BMA Lantern Awards Ceremony.

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Are You Now An Event Team Of One? Let Us Help!

Are You Now An Event Team Of One? Let Us Help!

What a year! Your sales leaders just blew the doors off last year’s numbers. They’ve worked hard and now are ready to celebrate big at the firm’s annual recognition event. That’s right, it’s Show Time! Is your Internal Events team ready to pump up the volume with a jaw-dropping incentive and awards program? Opportunity knocks – it’s time to deliver a big event, where your sales leaders can bask in the glory of a job well done!

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Tradeshow Numbers You Should Know

Tradeshow Numbers You Should Know

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

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