5 Tips to Make Your Exhibit Shine

5 Tips to Make Your Exhibit Shine

As an event and trade show marketer, you’re competing for attention. It’s often a very crowded marketplace, where brands are vying for the eyes, ears, engagement, and commitment of attendees. How do you amp up engagement? How do you make sure that your brand, product, and message take center stage and shine? Here are five tips to move you in the right direction.

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How to Go Big Style in a Small(er) Exhibit Footprint

How to Go Big Style in a Small(er) Exhibit Footprint

After walking the floor of your industry’s largest show, you decide that it’s time to go for it: next year, you’re going to go big and be an exhibitor. You pause for a latte, take a seat, crank up your laptop and hop on the event’s website, ready to sign up and get started.

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Front and Center – Monument Signs Draw Attention

Front and Center – Monument Signs Draw Attention

What’s “front and center” matters. In building construction, whether it be it commercial or multi-family residential, there is typically a sign out front. While an ordinary sign will merely identify a building, a monument sign serves as a welcoming beacon, an invitation, offering easy identification as a brand ambassador.

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Exhibit Design Trends: The Picture of Inspiration

Exhibit Design Trends:  The Picture of Inspiration

Check out the latest exhibit design trends, as shared by our award-winning Design Team. Here you will see up-to-date trends and ideas, never lacking style or substance. Take a spin around, to discover new ideas and ways to capture attention and dominate on the show floor.

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Why Does Trade Show Booth Design Matter?

Why Does Trade Show Booth Design Matter?

Charles Eames said it best, “Design is a method of action.” Moreover, when you want to capture attention and drive people to action, design matters. Your trade show booth needs to capture attention from attendees, whether it is the biggest booth on the show floor or smaller in size.

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Five Can’t-Miss Attractions in Greenville, South Carolina

Five Can’t-Miss Attractions in Greenville, South Carolina

As one of the Southeast’s premier destinations for a range of diverse industries, Greenville, South Carolina is home to Fortune 500 companies, manufacturing facilities, warehousing/distribution operations, and more. The peaceful outdoors, combined with the fast pace of the city makes it the ideal spot for growing businesses. Greenville has the perfect combination of businesses, culture, and, from our point of view, 5 can’t-miss attractions:

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Give Your Tradeshow Attendees What they want

Give Your Tradeshow Attendees What they want

As year-end draws near, event marketers and managers are meeting to develop, fine tune and hone their plans and budgets. At the heart of this process is one key component, facing marketers worldwide: VALUE. Markets must perpetually prove value, to those with greater spending and decision authority.

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