Be it Resolved: Trade Show Resolutions

Be it Resolved:  Trade Show Resolutions

In a little less than four weeks we will welcome the start of the bright and shiny New Year. Hello, 2018! Champagne corks will pop, and confetti will run down from the skies, with the excitement of a clean slate and promise of resolutions made and resolutions filled. Likely you recognize the banter, either by the water cooler or in the recesses of your mind: This year, this will be the year. That’s right 2018 is the year we will rise early, work late, track and measure goals, cross them off the list and move the needle, up.

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7 Things Event and Tradeshow Marketers Should Consider Before Embarking on the RFP Process

7 Things Event and Tradeshow Marketers Should Consider Before Embarking on the RFP Process

More and more event managers are taking on the role of selecting their trade show and exhibit house partner — but they may not know where to begin. Carefully considering the needs and objectives of your tradeshow and event marketing program is a critical first step to finding the right fit. If you find yourself in this boat, keep these seven critical issues in mind for smooth sailing.

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The Ultimate Cheat Sheet on Houston for OTC2019

The Ultimate Cheat Sheet on Houston for OTC2019

OTC 2019 will draw thousands of worldwide attendees April 30 to May 3. Serving as the hub where industry professionals make valuable contacts and gain technical knowledge, there is much to see and do while in Houston, Texas. If you’re planning your calendar for Houston and OTC 2019, check out these tips for immersing yourself in all that is Houston.

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12 Steps to Engaging Content at CES

12 Steps to Engaging Content at CES

CES is a glimpse into the future. It’s a showcase of how we will work, play, travel, and communicate in the not-so-distant future. Awe-inspiring new gizmos and gadgets are the stars of the show and CES is the stage where many new products jump out of obscurity and into our daily lives.

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Touchdown! Super Bowl LI & 2020 Exhibits

Touchdown! Super Bowl LI & 2020 Exhibits

The Super Bowl happens but a once a year. For the City of Houston, the opportunity to host the world’s largest sporting event was a second in a lifetime event. As a modern and dynamic city renowned for its hospitality, Houston would set the perfect stage for this record-breaking, unforgettable Super Bowl LI.

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