How to Go Big Style in a Small(er) Exhibit Footprint

How to Go Big Style in a Small(er) Exhibit Footprint

After walking the floor of your industry’s largest show, you decide that it’s time to go for it: next year, you’re going to go big and be an exhibitor. You pause for a latte, take a seat, crank up your laptop and hop on the event’s website, ready to sign up and get started.

Continue reading  

Front and Center – Monument Signs Draw Attention

Front and Center – Monument Signs Draw Attention

What’s “front and center” matters. In building construction, whether it be it commercial or multi-family residential, there is typically a sign out front. While an ordinary sign will merely identify a building, a monument sign serves as a welcoming beacon, an invitation, offering easy identification as a brand ambassador.

Continue reading  

Exhibit Design Trends: The Picture of Inspiration

Exhibit Design Trends:  The Picture of Inspiration

Check out the latest exhibit design trends, as shared by our award-winning Design Team. Here you will see up-to-date trends and ideas, never lacking style or substance. Take a spin around, to discover new ideas and ways to capture attention and dominate on the show floor.

Continue reading  

Why Does Trade Show Booth Design Matter?

Why Does Trade Show Booth Design Matter?

Charles Eames said it best, “Design is a method of action.” Moreover, when you want to capture attention and drive people to action, design matters. Your trade show booth needs to capture attention from attendees, whether it is the biggest booth on the show floor or smaller in size.

Continue reading  

Five Can’t-Miss Attractions in Greenville, South Carolina

Five Can’t-Miss Attractions in Greenville, South Carolina

As one of the Southeast’s premier destinations for a range of diverse industries, Greenville, South Carolina is home to Fortune 500 companies, manufacturing facilities, warehousing/distribution operations, and more. The peaceful outdoors, combined with the fast pace of the city makes it the ideal spot for growing businesses. Greenville has the perfect combination of businesses, culture, and, from our point of view, 5 can’t-miss attractions:

Continue reading  

Give Your Tradeshow Attendees What they want

Give Your Tradeshow Attendees What they want

As year-end draws near, event marketers and managers are meeting to develop, fine tune and hone their plans and budgets. At the heart of this process is one key component, facing marketers worldwide: VALUE. Markets must perpetually prove value, to those with greater spending and decision authority.

Continue reading  

Be it Resolved: Trade Show Resolutions

Be it Resolved:  Trade Show Resolutions

In a little less than four weeks we will welcome the start of the bright and shiny New Year. Hello, 2018! Champagne corks will pop, and confetti will run down from the skies, with the excitement of a clean slate and promise of resolutions made and resolutions filled. Likely you recognize the banter, either by the water cooler or in the recesses of your mind: This year, this will be the year. That’s right 2018 is the year we will rise early, work late, track and measure goals, cross them off the list and move the needle, up.

Continue reading  

7 Things Event and Tradeshow Marketers Should Consider Before Embarking on the RFP Process

7 Things Event and Tradeshow Marketers Should Consider Before Embarking on the RFP Process

More and more event managers are taking on the role of selecting their trade show and exhibit house partner — but they may not know where to begin. Carefully considering the needs and objectives of your tradeshow and event marketing program is a critical first step to finding the right fit. If you find yourself in this boat, keep these seven critical issues in mind for smooth sailing.

Continue reading  

The Ultimate Cheat Sheet on Houston for OTC2019

The Ultimate Cheat Sheet on Houston for OTC2019

OTC 2019 will draw thousands of worldwide attendees April 30 to May 3. Serving as the hub where industry professionals make valuable contacts and gain technical knowledge, there is much to see and do while in Houston, Texas. If you’re planning your calendar for Houston and OTC 2019, check out these tips for immersing yourself in all that is Houston.

Continue reading