Plan Your Trip to Houston and the Offshore Technology Conference

Plan Your Trip to Houston and the Offshore Technology Conference

There’s no denying it, the Offshore Technology Conference is the largest event in the world for the oil and gas industry. It’s right around the corner, so if you are one of the thousands who will be heading to OTC2019, here are a few tips to keep in mind as you plan your agenda and pack your bags. While everything may be bigger in Texas, with a solid plan and some advance work, your luggage shouldn’t be.

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First Impressions Matter: Branded Environments

First Impressions Matter: Branded Environments

Visual identity. Brand presence. Any way you slice it, first impressions matter. Nowhere is this more true than in the branding of an environment. A strong identity does more than command attention – it is a calling card, sending a message about your brand’s mission, vision, and values.

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Way to Grow: 6 Ways to Attract Tradeshow Attendees

Way to Grow: 6 Ways to Attract Tradeshow Attendees

It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing along, and no one steps into your booth?

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Come Fly With Me: 7 Reasons to Attend NBAA 2019

Come Fly With Me:  7 Reasons to Attend NBAA 2019

Tradeshows are investments. As with any investment, it makes no sense to proceed without the potential to see some returns. The cost associated with attending or exhibiting is easy to calculate. The returns are not necessarily as black and white. Some returns are recognized immediately as deals are made on the showroom floor every day at NBAA.

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Expand Your Brand’s Vision at RSNA 2019 With Holograms

Expand Your Brand’s Vision at RSNA 2019 With  Holograms

As the premier annual event in the radiology field, RSNA 2019 represents a big opportunity. It’s a flurry of activity packed into a single week. With a large, diverse audience and the chance for exposure to 25,000 professionals from 115 countries, it’s wise to start thinking about your trade show and marketing plan. And as you think about it, consider holograms.

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4 Steps to Take When Prepping Your Trade Show Strategy

4 Steps to Take When Prepping Your Trade Show Strategy

With the new year right around the corner, now is an excellent time to start prepping for the next tradeshow season ahead. From refreshing your exhibit to reviewing your marketing plan to performing a “lessons learned” audit, here are a few things to think about your trade show strategy and gear up for your brand’s next big event.

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5 Tips for Exhibiting at Housewares

5 Tips for Exhibiting at Housewares

The International Home + Housewares Show, usually referred to simply as Housewares is where art intersects with engineering. It’s where technology informs style. This is show where exhibitors display innovation, buyers discover trends and the industry connects to do business.

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