RSNA is the premier annual event in the radiology field. Celebrating its 105th Scientific Assembly and Annual Meeting, RSNA is a flurry of activity packed into a single week. Thousands of scientific papers are presented, 444 educational courses are attended, and 659 exhibitors present the latest in imaging technology. With so much activity, garnering the attention of busy attendees can pose a real challenge. As an exhibitor, gathering an audience is a top priority.
Wow. Wow. Wow. Some information just makes you want to stand up, cheer, and dance a little. While Shakira (and her song lyrics) might tell us ‘Hips Don’t Lie’ we are happy to up the ante and report that, in the exhibitions industry, Numbers Don’t Lie.
At 2020 Exhibits our eyes are on the horizon. We’re always talking with industry thought leaders about what’s next for the industry. Our Design Team’s crystal ball did pretty well in 2018, so it’s time to look at what’s trending in 2019.
Even though its mud season and the snow is melting on the mountains, Outdoor Retailer’s Winter Market 2019 will be here before you know it!
There’s no denying it, the Offshore Technology Conference is the largest event in the world for the oil and gas industry. It’s right around the corner, so if you are one of the thousands who will be heading to OTC2019, here are a few tips to keep in mind as you plan your agenda and pack your bags. While everything may be bigger in Texas, with a solid plan and some advance work, your luggage shouldn’t be.
Visual identity. Brand presence. Any way you slice it, first impressions matter. Nowhere is this more true than in the branding of an environment. A strong identity does more than command attention – it is a calling card, sending a message about your brand’s mission, vision, and values.
It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing along, and no one steps into your booth?
Even more spectacular than the flowers of May, April planning brings an impactful experience and time in the Windy City for the National Restaurant Association Show!
Tradeshows are investments. As with any investment, it makes no sense to proceed without the potential to see some returns. The cost associated with attending or exhibiting is easy to calculate. The returns are not necessarily as black and white. Some returns are recognized immediately as deals are made on the showroom floor every day at NBAA.