Tips for Creating Effective Trade Show Activations

Tips for Creating Effective Trade Show Activations

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.

So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.

Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

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To be or to be bigger? That is the question.

To be or to be bigger? That is the question.

How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:

Showcase products or services
Network with industry peers
Deepen relationships with existing clients
Attract new customers

Given this, how do you make the most of your presence on a trade show floor?

First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that’s too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that’s too large can be costly and difficult to manage. In this blog post, we’ll share some tips on how to assess and land on the best exhibit size for your business. .

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2020 Exhibits Wins PMA for Best Conceptual Design Exhibit for Kobelco Construction Machinery USA

2020 Exhibits Wins PMA for Best Conceptual Design Exhibit for Kobelco Construction Machinery USA

Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.

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Tradeshow Numbers You Should Know

Tradeshow Numbers You Should Know

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

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The Ultimate Cheat Sheet on Houston for OTC2023

The Ultimate Cheat Sheet on Houston for OTC2023

OTC 2022 will draw thousands of worldwide attendees. Serving as the hub where industry professionals make valuable contacts and gain technical knowledge, there is much to see and do while in Houston, Texas. If you’re planning your calendar for Houston and OTC 2022, check out these tips for immersing yourself in all that is Houston.

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Post-Covid Tradeshow Ideas

Post-Covid Tradeshow Ideas

After 2020 brought things to a halt, in-person events are beginning to start again in places from Houston to Las Vegas and beyond. As this trend continues, exhibitors and exhibit providers alike need to find new ways to keep people safe and attract businesses. While safety is now a larger concern, that doesn’t mean fun activities aren’t around.

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5 Tips for Promoting & Showcasing Your Virtual Event

5 Tips for Promoting & Showcasing Your Virtual Event

You’ve taken every step to make it a success. You’ve laid the groundwork, lining up great speakers, full of inspiration, and impact. You are carefully considering every best and worst-case scenario, walking through the event with endless run-throughs, and practices, and checking off every box for the big day. Nervous? Yes, a little bit but so excited to kick things off. Your virtual event is going to be a great show!

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