As we barrel towards the fourth and final quarter of 2021, now is the time to sharpen our planning and prep for the 2021 tradeshow season ahead. Whether you participate in one critically-important big show or many, here are few things to think about your trade show strategy as you gear up for your brand’s next big event. Ready? Set? Let’s Go!
After 2020 brought things to a halt, in-person events are beginning to start again in places from Houston to Las Vegas and beyond. As this trend continues, exhibitors and exhibit providers alike need to find new ways to keep people safe and attract businesses. While safety is now a larger concern, that doesn’t mean fun activities aren’t around.
You’ve taken every step to make it a success. You’ve laid the groundwork, lining up great speakers, full of inspiration, and impact. You are carefully considering every best and worst-case scenario, walking through the event with endless run-throughs, and practices, and checking off every box for the big day. Nervous? Yes, a little bit but so excited to kick things off. Your virtual event is going to be a great show!
As the tradeshow industry considers the next steps towards its safe return, 2020 Exhibits is actively working to provide our clients with creative solutions to achieve their event marketing goals keeping in mind the needs for safety and practicality in our changing world. Without question, health and safety are the top priority. And as we work with clients through the design process, we are making very conscious and contentious decisions to tailor our design strategy and solutions to fit a project and offer opportunities to move forward with the best design and experience possible.
In this world of tremendous flux and change, it is thrilling and a tremendous honor to learn that 2020 Exhibits has won Gold, Silver, and Bronze awards across nine categories at the World Exhibition Stand Awards (WESA).
With Coronavirus comes many new ways of navigating both our personal and professional lives. What was once a reasonably solid between the two is now thoroughly blended, merging in ways not many had imagined only months ago.
The anxiety people feel surrounding COVID-19 pandemic runs deep, bringing its own set of individual and collective challenges, at home and in the workplace. From entirely altering how we live, learn, and play to finding new ways of thinking and requirements for safe and healthy work environments, it’s a whole new world out there.
Your show has been postponed Or, worse yet, the dreaded canceled. Or perhaps you were preparing to run an event, a big product launch or tradeshow experience on behalf of your brand or non-profit, but had to make made the painstakingly tricky decision to cancel this face-to-face event or experience. Everything about this new not-so-normal in the event, tradeshow, and exhibit space can feel overwhelming. Take a moment to soak in the reality of the change. Yes, it will be different. Yes, we have to shift. And pivot. But, in the very same breath, the truth is that with clarity and intention, solid strategic thinking and planning, there can be a new solution for B2B engagement. Consider going virtual. With virtual trade show events and online B2B expos you can still engage and educate your target audience. Even in this world of remote engagement, we are planning and preparing to Continue reading
It is always such an honor and bright spot when a feature article about one of 2020 Exhibits projects is seen live online and the magazine lands on our desks! Such is the case for this recent Exhibitor Magazine feature article that celebrates one of our all-time favorite experiences: NOV at the Offshore Technology Conference. “Inviting refuge,” “quieter self-paced experience,” and “tranquil VIP lounge” are just a few of the highlights noted in this two-page spread. There is so much to see, do, and experience in NOV’s thoughtful, engaging, and deliberate OTC exhibit. As many of you are working remotely, from your homes, we invite you to pause for a just a moment, take a very deep breath, and take in these images and NOV’s story, which highlights their intentional strategy to differentiate and improve CX at tradeshows. We hope that like us, you see the clarity, intention, and beauty. Continue reading
Make your brand impressive everywhere and come alive with light, bright, and refreshing custom corporate interiors and environments. Take a moment to enjoy these beautiful architectural and environmental projects.
