Reimagining B2B: Virtual Trade Shows and Engagement
Your show has been postponed Or, worse yet, the dreaded canceled. Or perhaps you were preparing to run an event, a big product launch or tradeshow experience on behalf of your brand or non-profit, but had to make made the painstakingly tricky decision to cancel this face-to-face event or experience. Everything about this new not-so-normal in the event, tradeshow, and exhibit space can feel overwhelming. Take a moment to soak in the reality of the change. Yes, it will be different. Yes, we have to shift. And pivot. But, in the very same breath, the truth is that with clarity and intention, solid strategic thinking and planning, there can be a new solution for B2B engagement. Consider going virtual. With virtual events, you can still engage and educate your target audience. Even in this world of remote engagement, we are planning and preparing to deliver virtual trade show experiences for Continue reading
