7 Easy Ways to Boost Traffic at Your Trade Show Booth

Boost Traffic at Your Trade Show Booth


  1. Prepare and Connect
    Preshow campaigns can have huge payoffs but are too often ignored. Communicate your message well before the show date. Build anticipation with your audience beforehand and it will drive traffic when the show rolls around.
  2. Focus on Design
    A great design can help you work around a lot of restrictions. If you have limited space or budget, an eye-catching exhibit can help you work around those limitations and draw people in.
  3. Interact
    Interactive displays not only draw more eyeballs, but attendees will get a better understanding of your product or service by actively engaging with it.
  4. Land a Speaking Opportunity
    Get involved in the organization and reach out to lead a breakout session. If you’re a thought leader in your area of expertise, leverage that into garnering a large audience of potential clients.
  5. Have an event at the event
    Throw a party for long-time clients and your high value prospects. That face time is worth the investment. Tie it into your preshow communications and use the show as an opportunity to launch a full on, multi-level campaign.
  6. Make a video
    If a picture is worth a thousand words, a video is its own language. Creating original video content for your show is one of the most effective uses of your show resources. Here are five reasons why.
  7. Plug in with AV experts beforehand
    Sights and sounds can draw attendees, so use the best available. Talk to AV experts at 2020 Exhibits who know the ins and outs of how to set up your multi-media gear.