Touchdown! Super Bowl LI & 2020 Exhibits


The Super Bowl happens but a once a year. For the City of Houston, the opportunity to host the world’s largest sporting event was a second in a lifetime event. As a modern and dynamic city renowned for its hospitality, Houston would set the perfect stage for this record-breaking, unforgettable Super Bowl LI.

Leading the charge to not only bring this record-breaking event to the City but also oversee the festivities and logistics is the Houston Super Bowl Host Committee. As the centralized planning entity for Super Bowl LI, the Houston Super Bowl Sports Committed would act as the liaison between the NFL, City of Houston, Harris County and the local community.

And with hundreds of events and engagements happening in the months, weeks, and days leading up to the Big Day, the Host Committee reached out to 2020 Exhibits to help deliver some of these extraordinary experiences.

With over 1 million Super Bowl fans expected in Houston for the big event, Team 2020 Exhibits was proud to work with our client, the Houston Super Bowl Host Committee, to deliver some extraordinary experiences. From the Super Star Volunteer Center to the city-wide Touchdown Tour and sports’ fans favorite, Fox Live at Discovery Green and then some, 2020 Exhibits worked in collaboration with the Host Committee to deliver extraordinary these ideas, events, and experiences to life.

Capturing the energy and excitement of this special city and these remarkable experiences and activities, 2020 Exhibits Global Events team made every effort to go beyond, with stunning creative and strategy. Super Bowl LI activities and engagements kicked off months before game day, with thousands of fans enjoying the events, environments, and experiences Team 2020 Exhibits help to design and execute across venues across the city of Houston and its outlying areas.

Super Bowl LI was the best ever. Now, let’s work together to create your winning event!