Is it time to refurbish your old trade show exhibit or is it time for something refreshingly new?
You only get one chance to make a first impression. Your brand is your business, and brand image can make the difference for someone to decide whether or not they would like to work with you. Brands exist across multiple platforms — from digital to print and trade publications to face-to-face opportunities like a tradeshow or event.
The same first impression maxim holds true in your corporate environment and when exhibiting at tradeshow – are you making that right first impression? The way in which you showcase your products, your people and your services can make the difference between no business and new business.
As you consider your tradeshow exhibit and whether or not you should repair or replace your display, ask a few key questions:
- Does the design and overall aesthetic represent your brand?
- Can you refurbish your old trade show exhibit or is it time to begin anew?
- Is your trade show exhibit “on brand” – representing all of your offerings?
Every exhibit is different and some can be refurbished for a fraction of the cost of a new exhibit. With a wide array of trade show repair and refurbishment services available, take a moment to consider your brand, talk with 2020 Exhibits about new graphics, new branding elements, lighting accents, expanding spaces and adding different furniture. Be sure to consider traffic flow or any other constraints you noted from the last show.