You have only an instant to capture people’s attention. Your environment -- that first impression when someone enters your workspace, offices or building -- must convey your truly remarkable culture. At 2020 Exhibits, we create dynamic and compelling environments that engage your visitors and employees alike. We understand that intangible assets – such as expertise, information and the creation of ideas – can drive business success and inspire overall business performance. A dynamic, well branded environment – from tradeshows, to events and corporate interiors -- creates a measurable, competitive advantage. No matter what your business or industry, it is our mission each and every day to capitalize on these assets and put them to work – for your advantage.
The Crown Royal Saloon
Reliant Stadium
Industry: Consumer Products/Beverage
THE CHALLENGE
As the NFL's Houston Texans were busy gearing up and training for yet another dynamic and exciting fall season, the 2020 Exhibits team was hard at work drafting their very own game plan for one of the team's iconic luxury brand partners, Crown Royal. With a pre-existing venue located on the south concourse of Reliant Stadium, Crown Royal turned to 2020 Exhibits to help refresh this space and create an environment that would enhance the game-day experience, capturing the feel and flavor of this iconic brand, and offer passionate fans a place to kick back, have a sip of their favorite beverage and enjoy the game.
THE 2020 EXHIBITS SOLUTION
2Drawing on inspiration from the rich Crown Royal imagery, the 2020 Exhibits Team huddled to draft the perfect game plan for a semi-permanent installation. Focusing on a crisp, clean and vibrant design that would artfully include the iconic and elegantly scripted Crown Royal word mark and the Crown & Pillow, across a variety of mediums, 2020 Exhibits scored big delivering a fully rebranded, refreshed and totally new Crown Royal Saloon.
How did 2020 Exhibits design a space that that would draw fans in, making them feel comfortable and right at home? From top to bottom and inside and out, the Crown Royal Saloon space was maximized, concentrating on a smooth, easy flow -- much like Crown Royal. As the #1 market in the country for the popular Crown Royal regular and Crown Royal black brands, 2020 Exhibits' design celebrated the spirit of these two extraordinary brands with creative, inviting messaging and graphics.
Houston Texans Field Box Suites
A World Class Experience
Industry: Sports Marketing
THE CHALLENGE
In the world of sports and sports marketing there are seats and then there are seats. Better known as premium seating or luxury suites where you can sit back and enjoy the excitement of the game — in the comfort and pleasure of a private space where the seats are softer, the menu is catered and that much more delicious and your game day experience is all the more spectacular.
The NFL’s Houston Texans challenged 2020 Exhibits to help them create an entirely new premium seating option for those Texans Fans who want to entertain prospects and clients, while sharing a personalized game day experience in the luxury and comfort of a private, exclusive environment.
THE 2020 EXHIBITS SOLUTION
2020 Exhibits intercepted the idea and ran with it, setting the stage for an upscale, crowd pleasing and distinctly Texans branded environment. Aptly named the Field Box Suites, the overall feeling is warm and inviting, offering a private, comfortable oasis for business owner fans who want to reward their customers, entertain their clients, colleagues and friends by joining them for a luxury game day experience. Suite holders and their guests get the best of all worlds within the privacy of their very own Texans- branded space. The Field Box Suite design is clean and modern, with a true Texans look and feel. Integrating lights, flooring, media technology and furnishings, this innovative 16'x70' space includes distinct seating areas with a semi-private lounge anchoring each corner. Each suite holder can personalize their game day viewing experience, with in-suite televisions for replays or other NFL action. 52" plasmas are strategically placed throughout, showcasing NFL sports action with large scale action shots of Texan players nearby. Engaging all the senses, in extraordinary comfort and luxury, the Houston Texans' Field Box Suites + 2020 Exhibits = TOUCHDOWN!
Miller Lite Bull Pen Party Deck
Reliant Stadium
Industry: Consumer Products
THE CHALLENGE
To transform over 15,000 square feet of inside/outside stadium space into a dynamic and creatively branded fan destination that would blend strong Houston Texans flavor with a compelling mix of the Miller Lite brand. From the line of site logo and branding specifications to the requirement for temporary yet permanent flexibility with nothing secured, bolted or cemented, the creative design needed to celebrate the spirit of Miller Lite and the Houston Texans from every angle.
On any given Sunday, it’s all about the fans and their experience. For Miller Lite and the NFL’s Houston Texans, the Miller Lite Bull Pen Party Deck needed to create and drive home brand awareness while delivering a remarkable, memorable fan experience.
THE SOLUTION
Powerhouse brands like the NFL’s Houston Texans and Miller Lite demand powerful, explosive creative and the 2020 Exhibits strategy led the way. Backed by comprehensive large scale printing, fabrication and installation for this dynamic, distinctly branded gathering spot for Miller Lite and Texan fans to enjoy home turf entertainment at Reliant Stadium, 2020 Exhibits covered every angle with creative design and execution.
Celebrating the spirit of two extraordinary brands was central to creative and messaging. With a lot of ground to cover – from top to bottom and inside and out –and a broad range of mediums to work with, 2020 Exhibits scored big. With bright, crisp, vibrant Miller Lite and Houston Texan graphics, declaring “I’m A Texan” and “Miller Lite – Taste is our Home Turf” emblazoned across floor-to-ceiling windows, 2020 Exhibits’ extended brand reach with custom designed 9’ foam Miller Lite beer bottles suspended from the ceilings with 12’ molded fiberglass pilsner glasses wrapping the center columns, showcasing “game day” plasmas. The “Bull Pen Wall of Fame” reinforced the importance of die hard “Bull Pen” fans and heralded the team’s home games.
A 12’ x 12’ DJ stage invites pre-, during and post-game entertainment with a promotions area setting the stage for the Texans Cheerleaders, who are on hand for photos and autographs during the game. Further reinforcing the Texan flavor, western-style drink rails wrap the space, with more than 30 branded pub tables and many more bar stools spread throughout offering ample room to accommodate fan traffic and flow, while setting the perfect stage -- inside and out -- for fans to enjoy Miller Lite while cheering for their favorite team, the Houston Texans.
Cleveland Browns
Heritage Hall – Celebrating Experience
Industry: Sports Marketing
THE CHALLENGE
The Cleveland Browns challenged 2020 Exhibits to create a special season-long exhibit known as Heritage Hall. In this 4,600-square foot exhibition space, which would be located in Browns Town at Cleveland Browns Stadium, the Browns wanted recognize and pay tribute to the club’s celebrated past and its 16 Ring of Honor inductees.
THE 2020 EXHIBITS SOLUTION
2020 Exhibits took the ball and ran with it, delivering a permanent exhibit that honors each of the 16 Ring of Honor inductees, including their busts, as well as memorabilia and photography from the team’s history.
The design featured individual displays which showcase each player’s story through moving text and large scale graphics. Player’s individual lockers were recreated to mirror those found in years’ past along with self-standing glass displays, filled with meaningful memorabilia including footballs helmets and jerseys. High-tech video, audio and custom lighting help bring the story to life in dynamic fashion.
Pepsi
The Pepsi Challenge
Industry: Consumer Products/Beverage
THE CHALLENGE
Step foot into the amazing Dallas Cowboys Stadium and you know that you ’ve just entered another world. No matter what the action is out on the field – be it the musical sensation U2 or the home team Dallas Cowboys – you can rest assured that there is plenty to capture the eyes and attention of a broad range of fans. It was in this spirit that Pepsi, one of the world's leading brands, challenged 2020 Exhibits to help activate the Pepsi brand and bring it to life for their dynamic Cowboys Stadium venue, the Pepsi Skyway.
THE SOLUTION
As the 3rd largest stadium in the NFL by seating capacity, Cowboys Stadium boasts of seating for more than 80,000 fans along with the world’s largest -- 72 x 160-foot – high definition video screen. With so many amazing sights and sounds competing for the attention and loyalty of enthusiastic fans, Pepsi wanted a space that was dynamic and compelling, while celebrating the spirit of Pepsi.
Providing comprehensive large scale printing, fabrication and installation for this dynamic and engaging fan zone, 2020 Exhibits honed the design and material needs, fabricating permanent yet removable curved walls and towering branded columns. This distinctive 15,000 square-foot space brilliantly reinforced the strength of this iconic brand.
In the Game Day Mural Zone fans would be invited to sit before an artist, either before or after the game, who would sketch their likeness. These images would then be auctioned off, oftentimes to friends and fans of the person sitting for the illustration. Three tiered nine foot curved brushed aluminum Pepsi branded walls bring the Game Day Mural Zone to life, creating a private yet open feel with comfortable seating and Pepsi branded pub tables throughout. The spirit of the game resonates throughout the space, with Pepsi taking center stage.
In the Touch Down Zone, the faux turf-covered ground set the stage for fun and games where fans can reenact favorite moves and plays, all with the chance to be videotaped and seen high above the field on the world’s largest Jumbo Tron.
2020 Exhibits -- stepping up to meet the challenge and delivering extraordinary results. Can you hear the crowd roar?
2020 Exhibits
Go Green Show Green
Account Management Center
THE CHALLENGE
The 2020 Exhibits account management and show services group runs hard and fast. Working in tandem with the account executive team, they travel across the globe to manage and execute over 3,500 client events and exhibit programs annually. With the firm’s fast track growth and expanding client roster, the question became: what’s the very best way to make room for progress and convert what once was over 4,000sf of industrial warehouse space into a dynamic, engaging, high-tech home base for the account management team.
THE 2020 EXHIBITS SOLUTION
Sustainability was the central theme as the new Account Management Center came to life. The overall space includes a new client conference center, a preview gallery and a host of open offices and meeting areas. Characterized by an abundance of bright, cool design and light, the new working environment features eco-friendly, sustainable materials including bamboo flooring, recyclable metal office areas and recycled-content carpeting. The new Account Management Center truly reflects 2020 Exhibits’ ongoing commitment to the environment and sustainable business practices.
O-I - Brilliant
Ideation Center
Industry: Glass Container Manufacturing
THE CHALLENGE
O-I, the global market leader in consumer-preferred, 100 percent recyclable glass containers, asked 2020 Exhibits to provide an innovation design solution featuring a distinct, dynamic corporate conference center that would leverage their brand and inspire clients and prospects alike.
THE 2020 EXHIBITS SOLUTION
2020 Exhibits “wowed” at every turn, creating an innovative Ideation Center that shimmers with light and energy. Located in the heart of O-I’s global headquarters, glass design elements -- from the 7’ curved entry wall with backlit shadowboxes, showcasing O-I’s distinctive product offerings, to a large, floating piece of glass leading the eye to individual kiosks, basking in light -- engage visitors and enhance their O-I experience. An elegant, reflective History Wall leads visitors to a bright, colorful Tasting Room, where 16’ glass bar is awash in texture and style. Crisp, clear and compelling, the O-I Ideation Center will inspire for years to come.
2020 Exhibits - Redefined
Corporate Headquarters
The creation of compelling, results-driven exhibits, events and environments is at the core of what we do. When more than doubling our Houston-based headquarters, the sky was the limit as we focused on developing a work space that reinforced not only our position as an industry leader, but also focusing on eco-friendly products, maximum flexibility and efficient use of space. Recognized in 2008 by Inc. Magazine as one of America’s Fastest Growing Privately Held Companies, 2020 Exhibits continues to grow, with client-centered focus and determination.
Dynamic design inspires creativity and captures the spirit of the firm throughout. The latest technologies are showcased, while incorporating maximum design and creative capabilities to allow for functional, flexible work spaces which include a state-of-the-art interactive training facility. Simple lines and curves create a crisp, clean environment, which offers space for gathering, brainstorming and working with clients to share ideas.
2020 Exhibits - Refreshed, Redesigned & Renewed
Marketing Design Studio
THE CHALLENGE
In relocating and expanding its offices, the 2020 Exhibits’ Marketing Design Team aimed to establish an environment designed to showcase their award-winning capabilities and inspire creativity. To reflect the ingenuity and energy of the company’s business, 2020 Exhibits needed to reconfigure floors and walls in a non-descript office area to create a dynamic, inspiring office and meeting space.
THE 2020 EXHIBITS SOLUTION
Drawing inspiration from the creative nature of modern design and art galleries and the character of the firm’s existing Graphics, Print and Design departments, the 2020 Exhibits’ design team stripped the space down to create a more open, inviting, loft-like feel. While each group within 2020 Exhibits maintains its own environment, there is a unified and cohesive feeling throughout their Houston-based corporate headquarters. A single entry point — along with centralized meeting areas, private offices and custom workstations — encourages employee and client interaction. The new Marketing Design Group space showcases the firm’s distinct and varied services including 3D animation, Flash, public relations, advertising, print and new multi-media, marketing, communications and branding, aimed to demonstrate its creative energy and to conduct business in a manner appropriate for a diversified, creative leader.