THE CHALLENGE
Looking to make a big splash and dominate the hugely competitive eyewear marketplace, Gripping Eyewear teamed with Paris Hilton to design and distribute the Paris Hilton Sunglass Collection. 2020 Exhibits was challenged to create that perfect backdrop environment, that would showcase the Gripping Eyewear brand while providing the ideal stage at VisionWest in Las Vegas, for Paris to join Gripping as they launched the Paris Hilton Sunglasses Collection.

THE 2020 EXHIBITS SOLUTION
2020 Exhibits designed, built and installed a 20’ x 30’ exhibit experience that captured the attention of key retail buyers, conference attendees and the national and international media. Vibrant, pretty and feminine, the exhibit was much like the iconic image and showcased product line -- captivating.

Following exacting branding standards is a way of life. For this project; however, there was one very bold, bright challenge: color-matching a very exact representative color. Paris Hilton Pink had to be unquestionably matched across a broad range of textures and mediums, from an imposing 20’ x 15’ double-sided fabric wall, to clear plexi-glass and solid white laminates. A private conference area anchored the space; with 2020 Exhibits’ custom-designed retail-ready showcases featuring the Collection angled through the exhibit.

Throughout the Vision West 2009, the Gripping Eyewear booth was a star attraction, reinforcing the Gripping Eyewear brand and driving its business forward.
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THE CHALLENGE
Stewart & Stevenson asked 2020 Exhibits to help them make a strong impact at the Offshore Technology Conference in Houston.

THE 2020 EXHIBITS SOLUTION
To distinguish Stewart & Stevenson and signal its continued prominence as a leading designer, manufacturer and marketer of specialized equipment, 2020 Exhibits designed and created an impressive 50’ x 100’ two story structure. Focus and warmth were added with theatrical lighting and custom light boxes strategically placed throughout the exhibit. Strong lines and custom curved trellises created a solid, powerful environment reflecting the brand’s century long history of strength and power. With two custom walkways spanning the 75’ stretch, the connection from past to present was visible from as far as the eye could see.

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THE CHALLENGE
Tramontina, a leading Brazilian high-end cookware manufacturer, wanted a fresh custom exhibit design to serve as a powerful back drop for clients and prospects to view their award-winning products during the all-important International Home & Houseware's show. The design would need to make a statement, draw attendees and, above all, reflect the strength, beauty and impeccable craftsmanship of the Tramontina brand.

THE 2020 EXHIBITS SOLUTION
To maximize impact and attract key prospects, 2020 Exhibits designed and constructed a strong yet elegant 30’ x 80’ custom exhibit. With a fully enclosed ceiling and canvas walls, visitors were – quite literally – enveloped by the warmth of the Tramontina brand. To generate mood and ambiance, the exhibit featured soft lighting reflecting off of milk Plexi-glass, incorporating natural and neutral textiles, with soft wood undertones, throughout the exhibit. Once illuminated, the strength and beauty of the cookware took center stage. Comfortable yet cozy seating areas were strategically placed within the space, the idea setting for face-to-face conversations and demonstrations.