Virtual Trade Shows vs. Hybrid Trade Shows
Virtual events are the new reality. As the world manages a major health challenge, live events, conferences, meetings and trade shows have been postponed or cancelled. In particular, trade shows have been transformed from massive assemblies of people, equipment, and material at one static location, into virtual events available on computer screens, laptops and smartphones. Digital trade shows can be entirely virtual events – no live component at all – or hybrid events that incorporate some live participation to foster direct interaction with attendees. Both types of trade shows offer advantages depending on the information you wish to share, the budget you have, and your business’s unique circumstances. Virtual Trade Shows Fully virtual trade shows have a long lists of benefits: Less Cost Companies and exhibitors save money on travel, lodging, promotional items, and other costly expenses typically associated with in-person trade shows. The reduced costs allow more exhibitors to Continue reading
