With a clearly defined exhibit footprint to showcase depth of innovation, there was a creative mix of multimedia and bold, bright graphics to attract and captivate visitors. Arching graphic sign bring attention skyward, to the brand’s rich signature color, creating a high-definition visual landscape, leading the eye to the branded hanging signage above. Features include: open environment, literature displays, hanging logo signs, reception area, video kiosks, carpet inlay, lounge and open conference seating.