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Houston lies thousands of miles from Abu Dhabi, the United Arab Emirates (UAE). But for those who stepped into the Abu Dhabi National Oil Company (ADNOC), exhibit environment at the 2013 Offshore Technology Conference (OTC2013), they might have thought they were in the heart of ADNOC's corporate headquarters. Which is exactly the mood, feel and flavor that 2020 Exhibits wanted ADNOC's OTC2013 experience to convey.

As a major diversified group of energy and petrochemical companies that manages and overseas oil production of more than 2.7 million barrels a day, ADNOC ranks among the top ten oil and gas companies in the world. ADNOC challenged 2020 Exhibits to deliver an exhibit and an experience that would be reflective of the region's pride in its rich history as well as its total embrace of innovation and modern development. Celebrating the culture, people and spirit of UAE, this is exactly the tone and approach ADNOC wanted to convey on this world stage. In a word, just like home.

VM World is a tech expert's idea of nirvana. In fact, 23,000 leading tech experts converged in San Francisco to DEFY CONVENTION and to find new ways to transform the conventional remedies into strong business advantage. As an established, proven brand, BMC Software wanted a creative and compelling way to break through the noise in a way that would appeal to the VM World target demographic and get them talking. BMC sought to answer the question, "How can we deepen the relationship with the BMC brand and appeal to tech enthusiasts at VM World".

Planning a successful event involves a thousand decisions and details that are, ultimately, about driving connection. From pre-event planning and production to "Showtime", where the behind the scenes efforts of an event team's cast and crew are vital to the events' overall success, no detail is too small.

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