Build Your Brand at OTC: On with the Really Big Show!


Celebrating record attendance with 104,800 of attendees from around the world traveling to balmy Houston for the 2013 Offshore Technology Conference (OTC2013), this year’s event featured more panels, more technical coverage and more impressive tradeshow exhibits than ever before. In hard numbers, attendance reached a 30-year high of 104,800, the second highest in the show’s history and up 17% from OTC2012.

So with a tip of the hat and credit given to famous 1950s TV host Ed Sullivan, we wholeheartedly agree that in the oil & gas industry, the Offshore Technology Conference truly is the “really big shew!

Just a stone’s throw away from Reliant Center, the 2020 Exhibits team was busy in the months preceding OTC, working with our industry-leading client to design and deliver powerful brand experiences – pre, during and post show. For some, design and brand strategy focused on the seamless blending of divisions and business units, allowing traffic, the environment and brand messaging to flow with the greatest of ease. For other client brands, the strategy was go to go big – capture and captivate with the latest digital technologies. And, for most, OTC represented the perfect opportunity to stand out, showcasing remarkable businesses and brands across the OTC2013 landscape.

Lighter, brighter, bigger, bolder were some key drivers as clients sought to entertain, amuse and amaze as never before with interactive and dynamic audio/visual technologies serving as the focal point for many designs and environments. Incorporating a wide range of multi-screen environments — many of which featured 90” screens, also known as the world’s largest LED TV, featuring 1080p 3D full array LED panel and delivering one of the most natural, vibrant pictures available. From touch screens to dynamic video walls and more, the average exhibit designed, built and delivered by 2020 Exhibits totaled over 800 square feet and some as large as 7,000 square feet, exhibiting across all show halls and outdoor arena space.