From October 18 – 20, over 20,000 attendees and 1,000 exhibitors from all over the globe will descend upon sunny Orlando for the largest fruit, vegetable, and floral tradeshow in the industry. Fresh Summit is the must-attend show for the fresh and agriculture industry. Buyers, sellers, decision makers, and thought leaders will gather for three days to create, cultivate, and collaborate on the challenges and opportunities facing the industry.
Imagine you are a newspaper reporter who’s on the tradeshow beat. With the heat of a vitally important deadline breathing down your neck, you stare at an empty screen. Tick toc, you’re already sweating and can’t seem to get your creative juices flowing. What to do? What to do? What to do?
Oh no, it can be one of an event manager’s worst fears… What if you plan to participate in a tradeshow and no one steps foot in your tradeshow exhibit?
Argh, just the thought, makes your heart race a bit, doesn’t it?
After walking the floor of your industry’s largest show, you decide that it’s time to go for it: next year, you’re going to go big and be an exhibitor. You pause for a latte, take a seat, crank up your laptop and hop on the event’s website, ready to sign up and get started.
Houston is also home to the annual Offshore Technology Conference, the most significant global event for the oil and gas sector. OTC brings the world to Houston.
According to the Punxsutawney Phil, winter will be sticking around for a few more weeks. Fear not, you can always count on some beautiful architectural and environmental graphics to make your heart skip a beat and to bring out the spring. Check out these stunning projects for all of your brainstorming and planning!
By its very nature, the exhibits industry is compelled to innovate. The cutting-edge steals the spotlight in trade show environments. Event marketers and exhibitors aim to increase engagement, capture attention, and generate buzz around products, services, and, in many cases, the equipment itself.
With spring right around the corner, now is an excellent time to start prepping for the next tradeshow season ahead. From refreshing your exhibit to reviewing your marketing plan to performing a “lessons learned” audit, here are a few things to think about your trade show strategy and gear up for your brand’s next big event.
What’s “front and center” matters. In building construction, whether it be it commercial or multi-family residential, there is typically a sign out front. While an ordinary sign will merely identify a building, a monument sign serves as a welcoming beacon, an invitation, offering easy identification as a brand ambassador.