It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing along, and no one steps into your booth?
With the new year right around the corner, now is an excellent time to start prepping for the next tradeshow season ahead. From refreshing your exhibit to reviewing your marketing plan to performing a “lessons learned” audit, here are a few things to think about your trade show strategy and gear up for your brand’s next big event.
The International Home + Housewares Show, usually referred to simply as Housewares is where art intersects with engineering. It’s where technology informs style. This is show where exhibitors display innovation, buyers discover trends and the industry connects to do business.
Ah, finally, October and the final quarter of 2018! How’s your 2019 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.
The key to live events, event marketing, experiential marketing, activations, face-to-face marketing and the like is really quite simple: create a remarkable and memorable brand experience. In an age of endless technology, people crave face-to-face connection.
Houston is also home to the annual Offshore Technology Conference, the most significant global event for the oil and gas sector. OTC brings the world to Houston.
By its very nature, the exhibits industry is compelled to innovate. The cutting-edge steals the spotlight in trade show environments. Event marketers and exhibitors aim to increase engagement, capture attention, and generate buzz around products, services, and, in many cases, the equipment itself.
We’re halfway through 2018, barreling into the third quarter. As you look at your plan for the remainder of 2018 and into 1Q 2019, how’s it going? If you find yourself off track, there’s still time to adjust the sails and start this voyage anew. You can do it. Just keeps these four tips in mind as you refresh your tradeshow plan.
Everybody knows how important first impressions are. Did you know that the window of time for a first impression is only seven seconds? This means that first look is critical. And while most of us appreciate this to ring true on an individual level — from meeting a new business acquaintance, to working at a tradeshow booth or walking into a job interview — how often do you consider the critical importance of that initial impression when clients and prospects first see your workplace and environment?
Capturing attention is no easy task. It is a busy and chaotic world out there, with businesses and brands working hard to attract clients, customers, and the all-important attention. Do you wish someone would simply give you a sign?