5 Tips to Drive Fresh Summit Exhibiting Success

PMA Fresh Summit

 

Laissez le Bon Temps Rouler at PMA Fresh Summit in New Orleans !

Ranked number 74 on Trade Show Executive’s Gold 100 and number 81 in TSNN’s top 250 U.S. shows, the Produce Marketing Association’s Fresh Summit is the largest fruit, vegetable and floral tradeshow for the Fresh Produce Industry. Produce, floral, business, and tech, Fresh Summit will bring it all together in New Orleans, running from October 19 – 21. With almost 1,100 exhibitors from 60 countries vying to attract more than 20,000 attendees, it is an action-packed event and the most important event of the year for the fresh industry. As an exhibitor, keep a few important tips in mind as you work to connect, captivate and, close the conversation.

In the noise, excitement and focus of a large tradeshow, the usual focus is to draw as much attention as possible and to drive attendees to stop, look and take notice of your products and services. As you plan your Fresh Summit experience, keep the following Fresh Summit exhibiting tips in mind:

  • ENGAGE with FRESH DESIGN – Fresh Summit is known as the place to share innovative ideas, new products and make connections. As attendees walk the aisles, how can you be sure to capture their attention? Engage the senses with sample products, let attendees touch, smell and taste your products. If your product is technology, let them see it in action. Even better, give hands-on demonstrations, so they can get a true feel of the many benefits of your product or program. Check out our massive inventory (the largest nationwide!) of custom exhibit rentals, A/V rentals & modern furniture rentals for fresh ideas.
  • GO BIG, GO BOLD – Increase visibility and capture attention with custom printed graphics & signage. Draw attendees into your environment with creative, compelling graphics and hanging signage. When it doubt, remember to follow the KISS principal: Keep It Super Simple. A single, strong message will trump rows and rows of informative copy, any day. Make it easy for them to know who you are and what you do. Capture their attention. Keep in mind that less truly is more.
  • GO WITH FLOW – Your booth design and layout can pay off in spades when traffic flow is considered. From directional signage, product placement, custom carpet and just the right furniture, your exhibit environment can tell the story and lead attendees on the path to reaching your show objectives.
  • HAVE A SEAT, STAY AWHILE – Offering a wide selection of modern, stylish furniture rental options, your exhibit environment can be transformed into an impactful experience. Would you like for attendees to sit and stay awhile, visiting with you and sampling your products? Are you aiming for increased dwell time? From comfortable sofas to lounge chairs, theater seating and more, our broad selection of furniture rentals can help you reach your goals.

Fresh Summit – it’s the most important event of the year for the fresh industry. 2020 Exhibits can help you stand out, celebrate your brand and capture the right attention. As your one-stop source for all of your Fresh Summit exhibiting needs, how can we help?

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