5 Reasons to Add Video to Your Outdoor Retailer Summer Market Tradeshow Strategy

Outdoor Retailer Summer Market Tradeshow Strategy


Even though there may still be snow on the mountains, Outdoor Retailer’s Summer Market is right around the corner! So while it may be hard to think about shorts, t-shirts and summer gear, the chilly, powder days will be gone before you know it and Outdoor Retailer Summer Market will be here. As you gear up and scratch off key deliverables for this July 26-28 tradeshow in Salt Lake City, there is still time to get in front of your show strategy – especially if creating video content is a part of that game plan. Quality film production does not happen overnight. Original video is one of the most effective ways to increase your brand visibility and should be a part of your strategy for Summer Market.

Here are five reasons why:

1. People will Watch it
There are plenty of distractions in a trade show environment. Free giveaways, endless brochures and branded gizmos get stuffed into goodie bags. Most of that stuff ends up in the trash bin. A compelling video gives you the best chance to break through the clutter and grab the attention of your audience and make the case for your brand.

2. It Creates a Buzz
A well made video can generate excitement about your product. Showing innovation, particularly technical innovation is difficult even with a sample product in your hand. Having a professional video made by the experts at 2020 Exhibits will deliver the impact and context your product needs to get people talking.

3. It’s Not Required. But it’s Required.
Don’t think of it as “everybody else is doing it” as the reason to go the video route. Think more “why is everybody doing it?” Having a video display has become standard as it simply the most effective demo. Customers simply expect to be able to view some video content. Just make your video better than everybody else’s!

4. Unfortunately, you’re Indoors
One of the biggest challenges of presenting outdoor products at a trade show is you’re presenting outdoor gear inside an exhibit hall. Video solves that problem. Need to demonstrate a tent withstanding the blazing sun? Your board riding in deep rapids? Your gear in action on a rock face? Video can provide where a brochure falls flat.

5. Well, now you’ve got a Video!
Creating a video has some legs. You’re not making a video just for Outdoor Retailer. You’re investing in a video for your brand. You will share that content on your site, with your customers, on social media, and at future events.

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