Recognizing creative excellence and some of the best advertising and design projects produced during the previous year, the American Ad Federation recently recognized 2020 Exhibits for their outstanding creative work on The Crown Royal Saloon.
Already recognized as a BMA Lantern Award winner, the Crown Royal Saloon earned a Citation of Excellence at the 51st Annual AAF-Houston ADDY® Awards.
An inspiring and fun project, the Crown Royal Saloon is a semi-permanent installation, on the south concourse of Reliant Stadium. Crown Royal turned to 2020 Exhibits to help refresh this space and create an environment that would enhance the game-day experience, capturing the feel and flavor of this iconic brand, and offer passionate fans a place to kick back, have a sip of their favorite beverage and enjoy the game. Focusing on a crisp, clean and vibrant design that would artfully include the iconic and elegantly scripted Crown Royal word mark and the Crown & Pillow, across a variety of mediums, 2020 Exhibits scored big delivering a fully re-branded, refreshed and totally new Crown Royal Saloon.
“The Crown Royal Saloon is a fun, innovative and engaging environment,” says Bob Babine, President of 2020 Exhibits. “We’re exceptionally proud to be recognized by our peers and industry leaders for this creative work.”
About 2020 Exhibits
Headquartered in Houston, TX, with offices in Chicago, Cincinnati, Cleveland, Las Vegas, Toledo, St. Louis and Salt Lake City, 2020 Exhibits provides total tradeshow and event management, including the design, fabrication and installation of tradeshow exhibits for clients locally, nationally and internationally. With a laser-sharp focus on the delivery of dynamic interactive experiences to build brand engagement, 2020 Exhibits proven expertise in the integration of custom rental exhibits and multi-screen, A/V rich environments helps global brands drive results. The Environments Division's Corporate Interiors and Signage Group delivers crisp and compelling ADA-Compliant and Architectural Signage; Multifamily Creative Sign and Environmental Sign Design; Sign Package Design, Fabrication and Installation Nationwide; Environmental & Wayfinding Signage along with robust Naming & Identity programs.
Since 1987, the company's award-winning team has worked collaboratively with clients to provide optimum exposure and offers the total event package of services and support including interactive technologies; lead capture; corporate events; conference exhibits; event management; audio visual and digital multimedia; in-house production and printing; experiential marketing; event furnishings; graphic and creative design; brand marketing communications; turnkey show logistics; turnkey show management along with warehousing and storage.